Privacy Policy
Last Updated: 19/05/2025
This Privacy Policy explains how Rivian collects, uses, discloses, and protects the personal information of customers, website visitors, app users, and anyone who interacts with Rivian products or services. This includes Rivian vehicles, charging solutions, digital platforms, and customer support systems. By using any Rivian service or interacting with Rivian in any way, you consent to the practices described in this policy.
1. Information Rivian Collects
Rivian collects information in several ways to support its services, improve performance, maintain safety, and comply with legal requirements.
A. Information You Provide Directly
Your name, address, email, and phone number
Login details for your Rivian account
Payment and billing information
Driver’s license or government ID for verification
Vehicle purchase or reservation details
Customer support messages and documentation
Preferences for marketing and communication
B. Information Collected Automatically
Rivian collects certain data automatically when you interact with its website, app, or vehicles:
From Websites & Apps:
Device identifiers
IP address
Browser type
Operating system
App usage patterns
Activity logs and interactions
From Rivian Vehicles (where applicable):
Vehicle location data
Charging activity
Battery status and performance
Speed, acceleration, and driving behavior
Diagnostic data
Sensor data and software version
Over-the-air update information
C. Information From Third Parties
Rivian may receive information from:
Financial institutions
Insurance partners
Identity verification services
Charging partners
Marketing service providers
2. How Rivian Uses Your Information
Rivian uses collected information for the following purposes:
A. Service Delivery
To process vehicle orders, payments, and reservations
To provide access to your account
To deliver maintenance and support
To manage charging services
To offer over-the-air updates
B. Safety, Diagnostics & Performance
Monitoring vehicle condition
Improving battery and system performance
Detecting faults and providing alerts
Conducting engineering analysis
C. Customer Support
Responding to inquiries
Managing service appointments
Providing warranty support
D. Improvements & Analytics
Enhancing products, features, and vehicle systems
Conducting internal research
Improving user experience across Rivian platforms
E. Marketing & Communication
Sending updates, promotions, and product announcements
Tailoring marketing content based on preferences
Conducting surveys and customer research
F. Legal Compliance
Meeting regulatory or law-enforcement obligations
Preventing fraud and unauthorized access
Responding to disputes or legal processes
3. How Rivian Shares Your Information
Rivian may share information with:
A. Service Providers
These include:
Payment processors
Identity verification partners
Cloud storage providers
Customer support tools
Data analytics companies
They are required to protect your data and use it only for Rivian’s purposes.
B. Business Partners
Examples:
Charging infrastructure partners
Financial institutions assisting with financing
Insurance partners
C. Legal & Regulatory Authorities
When required by:
Law
Court orders
Investigations involving safety or security
D. Affiliates & Corporate Transactions
Information may be shared within Rivian’s corporate group or during:
Mergers
Acquisitions
Reorganizations
4. Your Privacy Rights
Depending on your location, you may have rights including:
Access to your personal information
Correction of inaccurate data
Request to delete your data
Restriction of processing
Request for data portability
Opt-out of marketing communications
Opt-out of certain data sharing
Requests can generally be made through Rivian customer support or your account settings.
5. Cookies & Tracking Technologies
Rivian uses cookies and similar technologies to:
Improve website functionality
Analyze usage
Enhance your browsing experience
Support advertising and personalization
You may manage cookie settings through your browser or device.
6. Data Security
Rivian implements multiple safeguards to protect information, including:
Encryption
Secure servers
Access controls
Intrusion detection
Continuous monitoring
While no system is completely secure, Rivian works to minimize risk and protect user data.
7. Data Retention
Rivian retains information only as long as necessary for:
Service delivery
Legal obligations
Security and fraud prevention
Warranty and vehicle lifespan requirements
Vehicle-related data may be kept for the duration of ownership and beyond, if legally required.
8. Children’s Privacy
Rivian does not knowingly collect information from children under 16. If such data is discovered, it will be deleted.
9. International Transfers
Your information may be stored or processed in locations outside your country. Rivian uses protections such as contractual safeguards and compliance frameworks to secure cross-border data transfers.
10. Updates to This Policy
Rivian may update this policy when needed. Updates will be posted, and the “Last Updated” date will change. Continued use of Rivian services signifies acceptance of the updated policy.
11. Contact Information
For questions, privacy requests, or concerns, you can contact Rivian’s privacy team through the official support channels provided on their website or within your account settings.